THE MILKMAID

The milkmaid is a work of art the Dutch artist Johannes Vermeer van Delft. Painted between 1658 and 1660, is an oil on canvas of 45.4 inches high by 41 wide. The only character is a woman. A maid that Vermeer wants to present as someone humble, hard-working and focused on their daily tasks.

In this article we can see that things in our daily lives as the commercials can be another teaching tool in the hands of a professor to teach art history.

The  ads that there are continue are examples of how to use the works of art in marketing and how we can learn from them, although this is not the purpose of the advertiser

The example announces the new image that since 2009 wants to give the Nestle Milkmaid their dairy products. The advertising campaign wants to enhance the consumer with the idea that their recipes are traditional and therefore have the authentic taste of before. For communicating it have resorted to an aesthetic of the XVII century and the painter Vermeer of Delft and his cadre of The Milkmaid, as picture of the strength of the campaign

The recreation of the table of the Milkmaid of Vermeer is not very well managed in the spot, is  long and confusing. However, it is evidence of a total in the packaging of the products, as you can see in the composition in which appears the box and the lid of the custard.

SURREAL SELF-PORTRAITS

Noell S. Oszvald creates in its photos fictional environments with which then plays interacting with the figure and manipulating the light and color to create surreal scenes that are open to interpretation. 

22 years and although carry only a year editing photography, it is not a question of a novice in the topic.Works especially the self-portrait with black and white photographs, using well-studied compositions and subtly manipulating the image.

"I don´t want to tell people what to see in my images, this is the reason why I never really write any descriptions other than titles. It shows what I wish to express but everyone is free to figure out what the picture says to them. It´s very interesting to read so many different thoughts about the same piece of work."

As a result: images transmitted solitude sober, calm, mystery, beauty and they are loaded of poetry and nature.

CORNELIA PARKER

Cornelia Parker was born in Chesire, England in 1956. Although it is somewhat larger than the artist emerged in the late eighties, their works are genuine time bombs. 

His primary work must be after an explosion that occurred in a small cabin. Parker picked up all the pieces of the cabin that was able to recover and rode his work "Cold Dark Matter: An exploded View". For the artist these explosions are the end of thing, coupled with the idea of death. Today this part is one of the main claims of the collection of the Tate Modern London.

In 1995 she made "The maybe" an installation in collaboration with the artist Tilda Swinton, this installation appeared in the Serpentine Gallery. Cornelia Parker was nominated for the Turner Prize in 1997 and in the same year she was artist residence at the ArtPace in San Antonio, Texas. 

Since then she has made important exhibitions such as the gallery of Modern Art in Turin, the ICA in Boston or the ICA in Philadelphia. In London is represented by Firth Street Gallery, by D´Amelio Terras in New York and by Carles Tache in Barcelona. 

The artist admits that in her work there is a certain influence of the comics and the cartoons. Also in his work there is a remarkable degree of humor, but the real essence of this work is in the field, to the destruction and subsequent rebuilding of matter, acquiring forms and various connotations. 

"Cold Dark Matter: An exploded View"

"The Maybe"

JUST NEON

Françoise Nielly is a French artist who lives in a world of images, which has explored different aspects of the image throughout his life through painting, photography, sketches, illustrations, and computer-generated virtual.

For her, painting is its unique art direction, and his passion. Françoise Nielly gets a sense of space and construction from her father, who was an architect. When she was little, his father taught her that "there is no room for error," which potentially influenced the complexity of his work and in his technique.

Françoise's work is expressive, exhibiting a brute force huge and fascinating vital energy. With his images becomes an artist who synthesizes his creations on the impact and strength of male and female expression. removing the artist creates portraits with blades slowly oil layers and contrasting bright colors.

His strokes are similar to those implemented by the spatula aggressive and thick brush with nerve and character to generate dynamics that mix tintajes strange shapes and full of vitality and sensuality, hard strokes human beauty, male and female faces with dyes ethnic .. 

As a result: some thick strokes and clean shapes visually very powerful, with a brute force and filled with vital energy. 

The "Cow Parade"

The “Cow Parade” is a movement that was created in Zurich in 1998 by the artistic director Walter Knapp. An international exhibition that has been shown in big cities all over the world. This exhibition took all the fame and international character that defines it when the bussiness man Peter Hanig organised an event in Chicago in 1999. 

Is an artistic movement a bit peculiar. This is obviously fiberglass sculptures shaped cow that are painted and designed by local artists adorn parks, avenues, stress...

To carry out the exhibition takes place a competition among artist, both professional and amateur, city or region: painters, sculptors, architects, designers... Then the sponsors are responsible for selecting the exposure to form. When this ends, the cows go to auction for collectors, museums, individuals, etc...

This movement is not new, it is now a classic. Spain has held four exhibitions: Barcelona in 2005, Madrid in 2009, Vigo 2007 and in 2001 Bilbao. This supposed an example of the best marketing to publicize the art of different artists either renowned or amateurs. Below we saw you an images of the "Cow Parade" in different cities of the world.